Monthly Archives: August 2017

Read up to supercharge your Newsletter!

A great email newsletter can be like an ATM to a company. A bad email newsletter can cause sleepless nights for a CMO and angry meetings for a CEO. Chances are, your newsletter falls into the second category. Sprucing your email newsletter up to not just get more subscribers but to get more quality subscribers…

Crafting a good user experience on digital is like telling a good story

Stories are core to various activities, tools and methods applied in UX. “Stories are how we remember. We tend to forget bullet points” Bullet points make as little of a good story as multiple isolated touch-points don’t make a good overall experience of a product or service. In an ideal case, great products and services…